Promotional Flyer Series
Medium: Print & Digital Design
Tools Used: Adobe Photoshop, Illustrator, InDesign
Client: Waynesburg University – GROW Program
Tools Used: Adobe Photoshop, Illustrator, InDesign
Client: Waynesburg University – GROW Program
Overview:
I had the exciting opportunity to collaborate with Waynesburg University on a series of promotional flyers aimed at increasing awareness of the university and its GROW program. This initiative focused on engaging prospective students by showcasing the institution’s values, academic strengths, and supportive campus environment.
I had the exciting opportunity to collaborate with Waynesburg University on a series of promotional flyers aimed at increasing awareness of the university and its GROW program. This initiative focused on engaging prospective students by showcasing the institution’s values, academic strengths, and supportive campus environment.
Methodology:
The project required a deep understanding of the university’s branding and messaging. From initial concept to final layout, I worked closely with the client to ensure each flyer reflected Waynesburg’s commitment to growth, opportunity, and student success.
The project required a deep understanding of the university’s branding and messaging. From initial concept to final layout, I worked closely with the client to ensure each flyer reflected Waynesburg’s commitment to growth, opportunity, and student success.
Using Adobe Photoshop, Illustrator, and InDesign, I developed a suite of visually cohesive and informative materials designed to resonate with both students and their families. I paid special attention to hierarchy, clarity, and tone—crafting layouts that were not only engaging but also easy to navigate and digest.
Each flyer was tailored to highlight specific programs, student benefits, and campus culture, contributing to the university’s larger outreach and recruitment efforts. This project gave me the opportunity to combine strategic communication with creative design, all while supporting an educational mission I believe in.
