Hugh Lane Wellness Foundation – AAF Pitch Competition Campaign
Medium: Graphic Design, Web Design, Print & Digital Collateral
Tools Used: Adobe Creative Suite, Figma, Canva
Client: Hugh Lane Wellness Foundation (via AAF Pitch Competition)
Team: Team Brunner – Led by Deanna Gray
Recognition: Featured in the 2023 American Advertising Federation (AAF) Pitch Competition
Tools Used: Adobe Creative Suite, Figma, Canva
Client: Hugh Lane Wellness Foundation (via AAF Pitch Competition)
Team: Team Brunner – Led by Deanna Gray
Recognition: Featured in the 2023 American Advertising Federation (AAF) Pitch Competition
Overview:
As part of the 2023 American Advertising Federation (AAF) Pitch Competition, I led Team Brunner in developing a comprehensive campaign for the Hugh Lane Wellness Foundation, a nonprofit dedicated to serving Pittsburgh’s LGBTQ+ community and advancing awareness around HIV prevention and wellness.
As part of the 2023 American Advertising Federation (AAF) Pitch Competition, I led Team Brunner in developing a comprehensive campaign for the Hugh Lane Wellness Foundation, a nonprofit dedicated to serving Pittsburgh’s LGBTQ+ community and advancing awareness around HIV prevention and wellness.
This fast-paced, high-stakes competition challenged local creative teams to conceptualize and present a strategic, impactful campaign under tight deadlines. As team leader and lead graphic/web designer, I oversaw the campaign's creative direction, ensuring that our visual identity, messaging, and deliverables aligned with the foundation's mission and values.
Role & Responsibilities:
Creative Direction & Leadership:
Led a multidisciplinary team through concept development, creative execution, and final pitch presentation. Oversaw timelines, team roles, and quality control while maintaining a collaborative, inclusive creative environment.
Led a multidisciplinary team through concept development, creative execution, and final pitch presentation. Oversaw timelines, team roles, and quality control while maintaining a collaborative, inclusive creative environment.
Visual & Web Design Execution:
Created a cohesive visual identity for the campaign, spanning across poster designs, brochures, social media graphics, and a proposed website redesign. Each piece was designed with accessibility, inclusivity, and emotional resonance in mind.
Created a cohesive visual identity for the campaign, spanning across poster designs, brochures, social media graphics, and a proposed website redesign. Each piece was designed with accessibility, inclusivity, and emotional resonance in mind.
Audience-Focused Storytelling:
Grounded all design and messaging decisions in a deep understanding of Hugh Lane’s target demographic, prioritizing clarity, empathy, and empowerment throughout the campaign’s voice and visuals.
Grounded all design and messaging decisions in a deep understanding of Hugh Lane’s target demographic, prioritizing clarity, empathy, and empowerment throughout the campaign’s voice and visuals.
Impact:
The final campaign was praised for its thoughtful visual language, strategic communication, and sensitivity to the lived experiences of the LGBTQ+ community. Team Brunner’s presentation stood out among the competition as a compelling example of how design and storytelling can drive social impact.
The final campaign was praised for its thoughtful visual language, strategic communication, and sensitivity to the lived experiences of the LGBTQ+ community. Team Brunner’s presentation stood out among the competition as a compelling example of how design and storytelling can drive social impact.
This project not only showcased my ability to guide a creative team from ideation to execution, but also highlighted my passion for purpose-driven design and community-centered work.
