Bus Shelter Ad Campaign
Medium: Outdoor Advertising
Tools Used: Adobe Photoshop, Illustrator
Client: Bakery Square (Walnut Capital)
Location: Pittsburgh, PA
Timeline: 3 Days (1-Week Deadline)
Tools Used: Adobe Photoshop, Illustrator
Client: Bakery Square (Walnut Capital)
Location: Pittsburgh, PA
Timeline: 3 Days (1-Week Deadline)
Overview:
For Bakery Square, the bustling tech and lifestyle hub in Pittsburgh developed by Walnut Capital, I designed a series of bus shelter advertisements to promote the space as a vibrant destination for shopping, dining, working, and living.
For Bakery Square, the bustling tech and lifestyle hub in Pittsburgh developed by Walnut Capital, I designed a series of bus shelter advertisements to promote the space as a vibrant destination for shopping, dining, working, and living.
Role & Responsibilities:
I created three unique bus shelter designs that visually celebrated the energy and community spirit of Bakery Square. The designs highlighted the area’s fusion of innovation and local culture, positioning it as both a go-to spot for daily life and a hub for creativity and collaboration.
I created three unique bus shelter designs that visually celebrated the energy and community spirit of Bakery Square. The designs highlighted the area’s fusion of innovation and local culture, positioning it as both a go-to spot for daily life and a hub for creativity and collaboration.
Vibrant Aesthetic:
Leveraged bold colors, modern typography, and high-contrast visuals to reflect Bakery Square’s dynamic atmosphere and appeal to a diverse audience.
Leveraged bold colors, modern typography, and high-contrast visuals to reflect Bakery Square’s dynamic atmosphere and appeal to a diverse audience.
Fast Turnaround:
Delivered all ad designs within three days, ensuring there was ample time for client review and revisions ahead of schedule.
Delivered all ad designs within three days, ensuring there was ample time for client review and revisions ahead of schedule.
Impact:
These designs were placed throughout Pittsburgh to drive foot traffic and reinforce the brand identity of Bakery Square. The campaign effectively communicated its unique position as a lifestyle and innovation district in the heart of the city.
These designs were placed throughout Pittsburgh to drive foot traffic and reinforce the brand identity of Bakery Square. The campaign effectively communicated its unique position as a lifestyle and innovation district in the heart of the city.
