Bus Shelter Ad Campaign
Medium: Outdoor Advertising
Tools Used: Adobe Photoshop, Illustrator
Client: Walnut Capital
Location: Pittsburgh, PA
Timeline: 3 Days (1-Week Deadline)
Tools Used: Adobe Photoshop, Illustrator
Client: Walnut Capital
Location: Pittsburgh, PA
Timeline: 3 Days (1-Week Deadline)
Overview:
I was contracted by Walnut Capital, a prominent real estate development company in Pittsburgh, to design a set of eye-catching bus shelter advertisements as part of a city-wide campaign. The goal was to elevate brand awareness and communicate Walnut Capital’s commitment to thoughtfully developed, community-focused spaces across the region.
I was contracted by Walnut Capital, a prominent real estate development company in Pittsburgh, to design a set of eye-catching bus shelter advertisements as part of a city-wide campaign. The goal was to elevate brand awareness and communicate Walnut Capital’s commitment to thoughtfully developed, community-focused spaces across the region.
Role & Responsibilities:
Working under a tight deadline, I delivered three fully-developed bus shelter designs within just three days—well ahead of the original one-week timeline. Each design reflected Walnut Capital’s modern, urban aesthetic while showcasing the vibrancy of their residential and commercial properties.
Working under a tight deadline, I delivered three fully-developed bus shelter designs within just three days—well ahead of the original one-week timeline. Each design reflected Walnut Capital’s modern, urban aesthetic while showcasing the vibrancy of their residential and commercial properties.
Strategic Messaging:
Focused on developing headlines and visuals that conveyed the company’s identity in a bold yet approachable way.
Focused on developing headlines and visuals that conveyed the company’s identity in a bold yet approachable way.
Visual Cohesion:
Ensured all designs aligned with Walnut Capital’s brand guidelines while standing out within the busy visual landscape of public transportation spaces.
Ensured all designs aligned with Walnut Capital’s brand guidelines while standing out within the busy visual landscape of public transportation spaces.
Impact:
These bus shelter ads were displayed in high-traffic neighborhoods throughout Pittsburgh, serving as a key touchpoint between Walnut Capital and the broader community. The campaign reinforced brand recognition while visually connecting the city’s neighborhoods with the developer’s impact.
These bus shelter ads were displayed in high-traffic neighborhoods throughout Pittsburgh, serving as a key touchpoint between Walnut Capital and the broader community. The campaign reinforced brand recognition while visually connecting the city’s neighborhoods with the developer’s impact.
